New strategic communications academy coming this spring Applications are due Nov. 30

Published: October 6, 2016 9:30 am

strategic-communications-academy
Communication skills are fundamental to building credibility, establishing prominence and creating effective collaborations. With this in mind, the UF College of Journalism and Communications and UF Training & Organizational Development are introducing a new professional development program that will provide participants a unique opportunity to elevate their strategic thinking and communication skills.

Designed for faculty and staff in leadership positions or for thought leaders in their fields of study, this eight-month program will help participants improve their professional performance by using evidence-based communications strategies rooted in psychology, sociology, neuroscience, political science and communications science. Participants will learn to:

  • Hone storytelling skills to inspire support for a department’s mission and vision
  • Develop a strategic communications framework
  • Write with confidence, clarity and charisma
  • Create memorable and compelling presentations worthy of the TED stage
  • Facilitate high-stakes meetings with “influentials,” such as high-level administrators, policy makers and funders
  • Interact with the news media to build credibility and call people to action
  • Think quickly when faced with challenging communication scenarios
  • Leverage social media to develop a meaningful digital network
  • Build a culture of commitment—rather than just compliance

This program will meet once a month (April through December of 2017) for engaging learning activities, coaching sessions with UF communications experts and professional networking. Participants who successfully complete the series will be awarded a certificate of completion.

Applicants must be UF faculty members or exempt staff members with at least two years in a management/leadership or decision-making role at the University of Florida or have a record of thought leadership in a given field. The two years of experience criterion is waived for employees at the assistant director level and above as well as faculty.  The fee to participate is $1,490, which includes all materials, facilitation fees and meals.

To learn more and to complete the online application form, due Nov. 30, please visit the program website.

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